There are some beats that really bump and would definitely do well in the club environment. While I’ve said this album reminds me of most of Future’s past music, I will say that the production sounds a bit better than usual.
Future seems to have captured what very few current artists have (examples are Drake, maybe Wiz Khalifa) which is the ability to recreate the same sounding music over and over and over again while still maintaining support from the fans and the culture. Typically, fans of an artist get bored and are constantly challenging them to evolve and bring them something fresh and new. While this is slightly annoying, it’s also somewhat genius. They are all so similar sounding with such similar content that it almost feels like you could put all of Future’s music into one super album. Future albums seem to be made with a cookie cutter. While the album is good sonically, I feel that Future’s status and his past music are the reasons why this project is selling so well.
As of right now it appears that the album is going to sell close to 150K first week. The production is trappy and dope, the hooks are catchy and wavy, the content is what I am used to hearing from him (drugs, women, money) and the features work well with his sound (Travis Scott, Thug, etc.). If I was asked to explain what this album sounds like I would simply say that it sounds like a Future album. That being said, his latest album made me feel a couple different ways. I must start by saying that while I enjoy listening to Future’s music occasionally (and I love all of his features) I don’t really consider myself a fan of his. Somehow this man has found the perfect formula. Nayvadius Wilburn, aka Future, is so intriguing to me.